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LA MUJER DEL PRESIDENTE TELLS THE PRESIDENT WHAT HE NEEDS TO HEAR, NOT WHAT HE WANTS TO HEAR

She knows that the truth can sometimes hurt, but a lie can be fatal. For this reason, she is always honest and tells the President what others dare not say. Telling the truth at all times is her greatest gesture of loyalty.

#2

SHE GIVES THE PRESIDENT A DIFFERENT VISION

Her position, far away from offices and the President’s cabinet groups, gives her a greater perspective and allows her to broach subjects with a radically new outlook.
#3

SHE GOES TO BED AND WAKES UP NEXT TO THE PRESIDENT EVERY DAY

She knows about the President’s dreams, she knows what keeps him awake at night, and tolerates his snoring. In other words, she understands everything that is going on around him and relies on his total confidence. Only like this can she help him to make his toughest decisions.

#4

SHE HELPS THE PRESIDENT TO KEEP HIS FEET ON THE GROUND

While the President can visualize abstractly about theories, speculations and hypotheses, she never loses sight of reality. And she feels, thinks and speaks like a real person.

#5

SHE KNOWS THAT PROMISES ARE WORTH NOTHING IF THEY ARE NOT KEPT

She understands that the people value a President who acts before he talks. And she proposes useful solutions to resolve his needs, whatever they may be.

LA MUJER DEL PRESIDENTE is the strategic-creative boutique with solutions based on honesty. And the PRESIDENTE your trademark or project.

HER IDEOLOGY

La Mujer del Presidente  firmly believes in strategy and creativity as inseparable entities. For this reason, all projects that she carries out are anchored firmly in the truth from the President. Even though many times he does not know it.

This incontestable truth materializes in big ideas that can be communicated via own or paid media, but always with the intention of making the President win the support of as many people as possible. La Mujer del Presidente knows how to move with skill in any of these scenarios. And whenever she can, she does it in all three at once:

The ideology of La Mujer del Presidente is the consequence of experience, learning and knowledge acquired over more than a decade working with one of the best presidents. If you wish to know her intimately, contact her. She would be delighted to get to know you.

her parents

The Parents of La Mujer del Presidente do not let her keep any old company. They will only acquiesce to relinquishing her hand to brands or projects that she has genuinely fallen in love with. In this way, they ensure the motivation and commitment necessary so that the relationship comes to a happy ending. 

Guillermo Navarro

Head of Strategy & CoFounder

Planner with experience in advertising agencies: The Vidal Parthership NY, JWT Madrid, GREY Madrid and Kitchen. He has worked for Schweppes, Vodafone, Mondelez International, Mazda, Telepizza, Kellogg's, Antena 3, Cerveza Corona, Domino's Pizza, Bankinter, NH Hoteles, and other companies. He has been recognised and rewarded in several occasions. In “Premios Eficacia” Festival, he was one of the the juries in its 2017 edition. He is an associate teacher and speaker invited in several universities and business schools.

Jose Maza

Creative Director & CoFounder

Copywriter with experience in advertising agencies: Contrapunto/BBDO, DDB Madrid, El Laboratorio y JWT Madrid. He worked with brands such as Mercedes-Benz, Grupo Mahou-San Miguel, Movistar, Canal+, El País, Vodafone, Cerveza Corona, Grupo Kraft, Johnson&Johnson, Meetic, ONCE and Bankinter. He has been recognized in several advertizing festivals: El Sol, Eurobest, Premios Eficacia, JCDecaux Awards, AMPE and Premios Nacionales de Creatividad (CdeC), where he participates as jury in its 2017 edition.

HER CHILDREN

Some are fatter, some are smaller and some are more beautiful. Also, there are some that look a little strange. But La Mujer del Presidente loves them all equally.

THE SAME BANK AS ALWAYS

#PAELLAEMOJI PROJECT

TARSUS MATCH

And when will it be your turn?

SERGIO’S MASCLETA

Porridge Go

PAELLA COOKED TO MUSIC

WHAT WOULD YOU SAY TO YOUR CHILD

A lot to tell you

#LaNoticiaDeMiVida

THEY CANNOT DO ANY MORE FOR YOU

GASTROTRAVELER TARSUS

World Paella Day

RICE SCULPTURE

YOU WILL BECOME A MOTHER

DAY OF THE PEOPLE

SIX RECIPES OF A UNIQUE DISH

her presidents

La Mujer del Presidente helps the President to build a new relationship based on the unprecedented power of people who take sides and demand that brands truly take into account their interests.
She is glowing with pride to have collaborated with these presidents and helped them to once again form part of people’s lives:

her joys

No great endeavour is undertaken without the aid of a great President. For this reason, any type of acknowledgment is a source of joy for La Mujer del Presidente; as she understands that the awards she receives, are really for her President.

EL SOL. IBERO AMERICAN ADVERTISING AWARDS

Digital Grand Prix
Gold - Integrated Campaign
Gold - Digital
Bronze - Integrated Campaign

PREMIOS EFICACIA. SPANISH ADVERTISING EFFECTIVENESS AWARDS

GOLD - Regional Category
SILVER - Earned Media

 

CdeC. NATIONAL AWARDS OF CREATIVITY

Bronze - Ideas
Bronze - Digital

INSPIRATIONAL AWARDS

GOLD MEDAL FOR THE BEST RRSS CAMPAIGN

LA LLUNA. VALENCIAN REGION ADVERTISING AWARDS

Agency of the year 2016
Grand Prix 2016
Gold - Efectiveness
Gold - Best Digital Media Usage
Gold - Social media
Gold – PR
Silver – Integrated Campaign
Silver - Events
Silver - Brand Strategy
Silver - Digital Campaign
Silver - Social Media
Silver - Web & App's
Bronze - Branded Content
Bronze - Street Marketing
Bronze - Events

A WOMAN OF ACTION

La Mujer del Presidente is the type of woman whose actions speak for her. She is more about doing rather than speaking, and for this she wishes to show you what she has been working on recently. If you wish to receive periodic notifications from the President, leave us your email address

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WE COLLABORATE WITH SOLERO ICE CREAMS

After holding a national competition, the brand Unilever assigned the development of their new brand proposal and creativity of their online and offline communication to La Mujer del Presidente. The first project is to relaunch Solero using the tagline “Cultivar tu amor por la fruta” (Cultivate your love for fruit).

BALEÀRIA SUMMER CAMPAIGN

The Spanish shipping line wants to showcase the best travel alternative for this summer. The campaign invites the public to experience unforgettable moments via 3 spots on TV, cinema, radio, outdoor, press, digital and on social media, with a conversation using the hashtag #LoQueRecuerdasDelViaje.

YOLIBRE.ORG LAUNCH CAMPAIGN

The new platform to defend educational liberty in Spain aims to raise parents’ awareness of the fact that they are not as free as they might think to choose their children’s eduction. Via a video-experiment and a social media and PR strategy, we promoted the campaign until it became headline news.

FIRST CAMPAIGN FOR BANKINTER

More than 50 bank branches closed in Valencia in 2017, yet Bankinter maintains the same number of branches and conditions offered. To remind the public of this, they converted the competitions’ former offices into their advertising platform, and widened the campaign with an adhoc radio and outdoor circuit.

her friends

Designers, industrial engineers, sculptors, musicians, journalists, architects, programmers, events and buzz specialists, illustrators and photographers. La Mujer del Presidente knows very well how to choose her friendships to carry out any task, regardless of how great or complex it might be. She relies on a network of professionals from different disciplines which make up a flexible structure that adapts like a glove to the requirements of each project.

Her House

The doors of La Mujer del Presidente are always open. Come and have a coffe and tell her about how your brand is going, or what your Project is all about. She will be delighted to help you out and suggest creative solutions.

Calle Almirante Cadarso 11, pta 7

963 013 413

unacitacon@lamujerdelpresidente.com

© La Mujer Del Presidente, 2016