She knows that the truth can sometimes hurt, but a lie can be fatal. For this reason, she is always honest and tells the President what others dare not say. Telling the truth at all times is her greatest gesture of loyalty.
She knows about the President’s dreams, she knows what keeps him awake at night, and tolerates his snoring. In other words, she understands everything that is going on around him and relies on his total confidence. Only like this can she help him to make his toughest decisions.
While the President can visualize abstractly about theories, speculations and hypotheses, she never loses sight of reality. And she feels, thinks and speaks like a real person.
She understands that the people value a President who acts before he talks. And she proposes useful solutions to resolve his needs, whatever they may be.
La Mujer del Presidente firmly believes in strategy and creativity as inseparable entities. For this reason, all projects that she carries out are anchored firmly in the truth from the President. Even though many times he does not know it.
This incontestable truth materializes in big ideas that can be communicated via own or paid media, but always with the intention of making the President win the support of as many people as possible. La Mujer del Presidente knows how to move with skill in any of these scenarios. And whenever she can, she does it in all three at once:
The ideology of La Mujer del Presidente is the consequence of experience, learning and knowledge acquired over more than a decade working with one of the best presidents. If you wish to know her intimately, contact her. She would be delighted to get to know you.
The Parents of La Mujer del Presidente do not let her keep any old company. They will only acquiesce to relinquishing her hand to brands or projects that she has genuinely fallen in love with. In this way, they ensure the motivation and commitment necessary so that the relationship comes to a happy ending.
Planner with experience in advertising agencies: The Vidal Parthership NY, JWT Madrid, GREY Madrid and Kitchen. He has worked for Schweppes, Vodafone, Mondelez International, Mazda, Telepizza, Kellogg's, Antena 3, Cerveza Corona, Domino's Pizza, Bankinter, NH Hoteles, and other companies. He has been recognised and rewarded in several occasions. In “Premios Eficacia” Festival, he was one of the the juries in its 2017 edition. He is an associate teacher and speaker invited in several universities and business schools.
Copywriter with experience in advertising agencies: Contrapunto/BBDO, DDB Madrid, El Laboratorio y JWT Madrid. He worked with brands such as Mercedes-Benz, Grupo Mahou-San Miguel, Movistar, Canal+, El País, Vodafone, Cerveza Corona, Grupo Kraft, Johnson&Johnson, Meetic, ONCE and Bankinter. He has been recognized in several advertizing festivals: El Sol, Eurobest, Premios Eficacia, JCDecaux Awards, AMPE and Premios Nacionales de Creatividad (CdeC), where he participates as jury in its 2017 edition.
Some are fatter, some are smaller and some are more beautiful. Also, there are some that look a little strange. But La Mujer del Presidente loves them all equally.
La Mujer del Presidente helps the President to build a new relationship based on the unprecedented power of people who take sides and demand that brands truly take into account their interests.
She is glowing with pride to have collaborated with these presidents and helped them to once again form part of people’s lives:
No great endeavour is undertaken without the aid of a great President. For this reason, any type of acknowledgment is a source of joy for La Mujer del Presidente; as she understands that the awards she receives, are really for her President.
Digital Grand Prix
Gold - Integrated Campaign
Gold - Digital
Bronze - Integrated Campaign
GOLD - Regional Category
SILVER - Earned Media
Bronze - Experiential
Bronze - Ideas
Bronze - Digital
GOLD MEDAL FOR THE BEST RRSS CAMPAIGN
Silver - Acción Especial Asociada a Soporte
Agency of the year 2016
Grand Prix 2016
Gold - Efectiveness
Gold - Brand Strategy
Gold - Best Digital Media Usage
Gold - Creative Media Usage
Gold - Social media
Gold – PR
Gold - Street Marketing
Silver - Efectiveness
Silver – Integrated Campaign
Silver - Events
Silver - Brand Strategy
Silver - Digital Campaign
Silver - Social Media
Silver - Web & App's
Bronze - Branded Content
Bronze - Street Marketing
Bronze - Street Marketing
Bronze - Events
La Mujer del Presidente is the type of woman whose actions speak for her. She is more about doing rather than speaking, and for this she wishes to show you what she has been working on recently. If you wish to receive periodic notifications from the President, leave us your email address
Designers, industrial engineers, sculptors, musicians, journalists, architects, programmers, events and buzz specialists, illustrators and photographers. La Mujer del Presidente knows very well how to choose her friendships to carry out any task, regardless of how great or complex it might be. She relies on a network of professionals from different disciplines which make up a flexible structure that adapts like a glove to the requirements of each project.
The doors of La Mujer del Presidente are always open. Come and have a coffe and tell her about how your brand is going, or what your Project is all about. She will be delighted to help you out and suggest creative solutions.